CultureFactsWhy Visit Iceland: 20 Reasons to Come to the Land of Fire & Ice
Field of lupiness with a mountain in the background
Go Car Rental Iceland travel writer Aron Freyr
By Aron FreyrFeb 14, 2025 • 6 min read

Why Visit Iceland: 20 Reasons to Come to the Land of Fire & Ice

Iceland is an amazing place full of natural beauty, adventure, and interesting culture. Whether you want to see incredible landscapes, unique animals, or the Northern Lights, there's something for everyone. Here are 20 great reasons to visit Iceland.

1. Amazing Natural Wonders

Iceland is full of incredible places. You can see huge waterfalls like Gullfoss and Seljalandsfoss or relax in the warm, blue water of the Blue Lagoon. Another must-see is Jökulsárlón Glacier Lagoon, where big chunks of ice float on the water.

There are also hidden spots worth visiting. Stuðlagil Canyon has tall, cool-looking basalt rock columns, and Hverir is a place where the ground bubbles with hot mud. I'm listing just a few of the hundreds of natural wonders you'll find. If you're a nature lover, you won't be disappointed.

Stuðlagil Canyon

Stuðlagil Canyon

2. Beautiful Landscapes

Iceland is one of the few places where you can see tectonic plates pulling apart. You can visit Þingvellir National Park to see it up close. The country has lava fields, black sand beaches, and huge glaciers.

Because of its mix of fire and ice, Iceland's landscapes are unlike any other. You can walk on old lava, explore ice caves, and see steam rising from craters. Every road trip is full of amazing sights. Iceland is the perfect destination for nature lovers and photographers looking for the perfect shot.

Iceland volcanic landscape with a lake and mountains in the background

3. One of the Safest Countries

Iceland is one of the safest places in the world. In fact, The 2024 Global Peace Index ranked Iceland as the most peaceful country for the 16th year in a row. Crime is very low, and many people don’t even lock their doors. It’s a great place for solo travelers, families, or anyone who wants to feel safe while exploring.

Even outdoor adventures are safe. Iceland has a great rescue team and is well-prepared for its wild weather. As long as you check the conditions and follow safety advice, you can explore without worry.

Tourist with an Icelandic flag jumping

4. A One-of-a-Kind Culture

Iceland’s culture is shaped by the Vikings, and their influence is still evident today. Many Icelanders have Viking names, and stories about elves and trolls are still a big part of local traditions. The capital, Reykjavik, is packed with art, museums, and music festivals that show how creative Icelandic people really are.

Even though Iceland has a small population, its culture is strong. The country has produced world-famous musicians like Björk and Sigur Rós and even a Nobel Prize winner, Halldór Laxness. People here also have a strong sense of community—they support local businesses and care deeply about nature.

The Arctic Henge in North Iceland

5. Amazing Wildlife

Iceland is full of incredible animals. You’ll find puffins, Arctic foxes, and seals all over the country, and the ocean is home to whales like humpbacks, minkes, and orcas. Whale-watching tours are a great way to see them up close.

Summer is the best time to see puffins, as millions of them nest on cliffs around the island. The Westfjords is also one of the best places to spot Arctic foxes in the wild. And you can see raindeers roaming free in East Iceland. Iceland might not be the most biodiverse country in the world, but its wildlife is varied and pretty unique.

Icelandic horse

6. A Hiker’s Dream

Iceland is a perfect place for hiking, with trails that take you through volcanoes, valleys, and glaciers. The famous Laugavegur Trail is one of the best, with hot springs, rivers, and colorful mountains along the way. You’ll find plenty of day hikes, but also multi-day hikes for those seeking a true adventure through the country’s rugged landscapes.

If you want a shorter hike, you can visit Glymur, Iceland’s second-tallest waterfall, or walk through the colorful hills of Landmannalaugar. No matter your experience or physical condition, there’s a trail in Iceland for you.

Man looking over a glacier from a rock

7. Adventure Activities

If you love adventure, Iceland is your place. You can hike on glaciers, explore ice caves, or dive between two continents at Silfra, where the water is super clear. You can even surf, which doesn’t sound like an adventure, but believe me, the North Atlantic will make sure it is.

Winter is probably the best season for adrenaline-packed activities. You can choose between things like ice climbing, dog sledding, or snowmobile tours. Whether you want something extreme or just a new experience, there’s plenty to do.

Man doing ice climbing in Iceland

8. Skiing in Iceland

Iceland isn’t a big ski destination, but it has some great spots. Resorts like Hlíðarfjall near Akureyri have good slopes and amazing views. You can ski near fjords, meaning that you’ll be seeing the ocean while you are skiing down the hill. That’s hard to beat.

If you want more of a challenge, the Troll Peninsula offers great backcountry skiing on untouched snow. With fewer people and an Arctic setting, skiing here is a unique experience.

Man skiing in Iceland

9. It's Not Too Crowded (Yet?)

Iceland isn’t packed with tourists like other popular places. Even in busy seasons, you can find quiet spots to explore. The Reykjavik area and the Golden Circle are the busiest spots in the country, but if you step outside, you might feel like you have the whole country to yourself. If you’re seeking solitude, head to regions like the Westfjords, the Highlands, or even East Iceland.

Since Iceland has a small population, even the most famous places don’t feel crowded. You can visit waterfalls, glaciers, and volcanoes without long lines or packed viewpoints. Iceland has indeed become a more and more popular holiday destination, but it’s far from the crowds that you see in Southern Europe.

Man alone admiring Godafoss from the east side

10. A Great Place to Unplug

If you need a break from daily life, Iceland is a great place to escape. Its wide-open spaces, little light pollution, and slower pace make relaxing easy. Sitting in a hot spring or driving through the countryside helps you forget everyday stress.

Even in Reykjavik, life feels calm. There are no big billboards, and phone service isn’t always good outside the city. This makes it easy to put your phone away, enjoy the view, and enjoy the quiet.

Man on top of a rock in Iceland

11. Relaxing Hot Springs

Iceland is not only about exploring and hiking. The country has many hot springs where you can relax. The Blue Lagoon is the most famous, but other great ones include the Sky Lagoon near Reykjavik, the Forest Lagoon in the North, Vök Baths in East Iceland, and the remote Landmannalaugar hot springs in the highlands.

These warm, mineral-rich waters are part of Icelandic culture. Some hot springs are expensive fancy spas, while others are hidden in nature. What’s super cool is that you can find natural hot springs in the middle of nowhere, such as the Seljavallalaug Swimming Pool or the Hellulaug Hot Spring. Plus, almost every city or town has its own hot swimming pool.

12. The Northern Lights

Iceland is one of the best places to see the Northern Lights. From September to April, the nights are dark enough to see this beautiful light show. The best places are far from city lights, like Thingvellir National Park, the Snaefellsnes Peninsula, and the Westfjords.

Every Northern Lights display is different. Sometimes, the sky glows green, and other times, it turns purple or red. No matter the color, seeing them in person is something you won’t forget. It’s one of the main reasons people visit Iceland in winter.

Skógafoss under the Northern Lights

13. Friendly Locals

Icelanders are known for being kind and welcoming. Even though the country is small, people are happy to share their culture. If you need help with directions, restaurant suggestions, or travel tips, most locals are glad to help.

There’s also a strong sense of community. Whether you’re in a small fishing village or walking through Reykjavik, you’ll feel a relaxed vibe that’s almost contagious.

Friendly icelander on a fishing boat

14. Unique Food

Icelandic food is different from what you’ll find in most places. The country has deep Viking roots, and many traditional dishes come from that history. Some, like fermented shark, might seem unusual, but Iceland is also known for fresh seafood, lamb, and dairy. You’ll be glad to know that hot dogs or pylsa are extremely famous (and tasty) here and are made primarily from grass-fed, hormone-free lamb, with some pork and beef mixed in.

If you like modern food, big cities like Reykjavik and Akureyri have many great restaurants. They mix old and new flavors, offering tasty and unique dishes.

Icelandic hot dog

15. The Midnight Sun

In summer, Iceland gets almost 24 hours of daylight, a phenomenon called The Midnight Sun. This means you can explore at any time! You can hike at midnight, swim late at night, or drive for hours without worrying about getting dark.

The long daylight also creates a soft golden glow, making everything look even more beautiful. Photographers especially love this time of year because they can take amazing pictures all day and night.

Tent under the Midnight Sun

16. The 2026 Solar Eclipse

Iceland is one of the best places to see the 2026 solar eclipse, as it will offer one of the longest durations of total darkness. On August 12, the moon will block the sun, making the country dark in the middle of the day. This rare event makes Iceland even more exciting to visit.

Watching an eclipse in such a stunning setting is an experience you won’t forget. If you’re planning a trip in 2026, this is something you should see.

Sun eclipse

17. Easy to Reach from the US and Europe

Even though it seems remote, Iceland is easy to reach. Short and frequent flights from the US and Europe make it a convenient destination. Keflavik International Airport in Reykjavik has direct flights from cities like New York, London, Paris, and Berlin.

Many Icelandic airlines offer stopover programs, which allow passengers to visit Iceland for a few days while traveling to another country. For example, you can find these deals when traveling to the US from Europe. This is a great way to explore Iceland without extra travel time.

Plane flying under the Northern Lights

18. A Perfect Road Trip Destination

Iceland is one of the best places for a road trip. The Ring Road circles the entire country, passing through some (or most) of the must-visit destinations. Shorter routes like the Golden Circle and Diamond Circle highlight top sights and can be done in 2-3 days if you’re short on time. Renting a car gives you the freedom to explore at your own pace, stopping at waterfalls, volcanoes, and black-sand beaches along the way.

The roads are well-maintained, and there are plenty of scenic detours. Driving through the Westfjords or taking a 4x4 into the highlands turns any trip into an adventure.

Road in Iceland

19. Famous Movie & TV Show Locations

Iceland’s landscapes have been used in many famous movies and TV shows. If you’ve watched Game of Thrones, you might recognize Thingvellir National Park, Kirkjufell Mountain, and Reynisfjara black sand beach. Star Wars: Rogue One was filmed in the Mýrdalssandur black desert, and Die Another Day featured Jökulsárlón glacier lagoon. The Secret Life of Walter Mitty also shot scenes in Seyðisfjörður, Stykkishólmur, and the highlands.

Visiting these places is a fun way to explore Iceland. You can walk on the same black sand beach seen in your favorite movies, stand by the stunning Skógafoss waterfall seen in Thor: The Dark World, or hike through landscapes that look like another planet. It’s easy to see why so many filmmakers choose Iceland!

Man in the middle of Reynisfjara Black Sand Beach

Reynisfjara Black Sand Beach

20. Clean Air and Pure Water

Iceland has some of the cleanest air and water in the world. The country takes good care of its environment, so visitors can enjoy fresh air without pollution. The tap water is so pure that you can drink it straight from the faucet—or even from some rivers!

The clean air makes outdoor activities even better. Standing at the top of a waterfall, walking along a quiet mountain trail, or simply stepping outside in the countryside, you can feel the difference.

Girl washing her hand with water

Conclusion

Iceland is a place for everyone. If you love nature, adventure or just want to experience something new, it has it all. From stunning landscapes and friendly locals to incredible sights like the Northern Lights and the Midnight Sun, every trip here is unforgettable. No wonder so many people fall in love with Iceland!